Released on: May 12, 2008, 11:58 pm

Press Release Author: Christine Layug

Industry: Internet & Online

Press Release Summary: Internet marketing is the process of promoting an
organization using online media, typically with the goals of increasing sales and
boosting profits.

Press Release Body: The Internet has brought many unique benefits to marketing
including low costs in distributing information and media to a global audience. The
interactive nature of Internet marketing, both in terms of instant response and in
eliciting response, are unique qualities of the medium.
There are several reasons as to why marketers chose to market a business to
internet. When compared to other marketing strategies when it comes to audience
scope, Internet marketing is relatively inexpensive. With it, companies can reach a
wide audience for a small fraction of traditional advertising budgets. Its
beneficial uniqueness allows consumers to research and purchase products and
services at their own convenience. Visit the href=http://www.astonishdesigns.com>austin web design to know more about this.
Thus, businesses can have the advantage of targeting consumers in a medium that can
bring quick results. Emphasize business goals and use methods such as CVP analysis
when determining strategy and the overall effectiveness of marketing campaigns.
There are some characteristics that differentiate Internet marketing from \"off-line
marketing.\" One of these is the strategy called personalized marketing or One-to-one
approach. In this approach, the targeted user is typically browsing the Internet
alone, so the marketing messages can reach them personally. This approach is
commonly seen in search marketing, where the advertisements are based on keywords
entered by the user in a search engine. Check out what the href=http://www.astonishdesigns.com>austin web design has to offer about this.
Another reason why internet marketing can be advantageous is that it emphasizes on
marketing that can appeal to a specific behavior or interest, aside from broadly
reaching out at a defined demographic. Off-line marketers typically segment their
markets according to age group, sex, geography, and other general factors. Learn
more about this from austin web design.
Another is that online marketers have the luxury of targeting by activity. For
example, a kayak company can post advertisements on kayaking and canoeing websites
and market them with the full knowledge that the audience has some sort of related
interest. This would be different from an advertisement in a magazine, where the
emphasis may be on appealing to the projected demographic of the periodical.
This is a deeper form of targeting, since the advertiser knows that the target
audiences are people who do a certain activity instead of just expecting that a
certain group of people will like their new product or service. For more information
about internet marketing and its benefits, then visit the href=http://www.astonishdesigns.com>austin web design.


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